Alasdair will speak on leadership – the key attributes which are more critical, now than ever, for our sector.
Alasdair Murdoch has been appointed CEO of Burger King in the UK and will lead the joint venture which owns the Master franchise, of which Bridgepoint is the majority shareholder. Prior to this role Alasdair has had a wealth of experience within the Restaurant Industry.
Alasdair spent most of his career with Yum brands; however he started out over 20 years ago as an Area Manager for Taylor Walker before moving across in 1995 to Pizza Hut in the UK where he worked in operations and in 2000 became Operations Director for the delivery brand, where he oversaw their renaissance, driving sales, tripling profitability and embarking on franchising within that channel. From there he moved to KFC as Operations Director for 2 years in the UK before moving to France as Managing Director of the Pizza Hut business. He came back to the UK in 2006 to become CEO of Pizza Hut UK for 3 years. He then moved to head up Pizza Express’s International business based out of Barcelona, enabling its sale back to the brand owner at the time.
In 2010 he was part of the team that took The Clapham House Group private and over the last seven years he has led the team that has overseen the growth of GBK. He did this, alongside his team by investing significantly in the quality of the food, re-investing in the restaurants and developing the GBK teams in each restaurant, coupled with brand definition which drove consumer engagement.